中國傳統「二十四孝」故事裡的主人翁，以極荒謬的方式來展現孝道，這樣的行為是否和現代人瘋狂追求時尚、盲從流行的拜物有些相同？王九思接觸時尚領域多年的經驗，讓他感到現代人對於時尚的執迷也到了一種「愚忠」、「愚孝」的地步，全心付出、無怨無悔。作品挪用中國傳統故事，以廣告及插畫的現代手法呈現，讓時尚名品與型男型女們形成既幽默又嘲諷的對照。
The main characters in the traditional Chinese “24 Stories of Filial Piety” expressed their filial piety in ways that are often highly absurd. The question is does such behavior have a corollary in the crazy way modern people pursue fashion and blindly follow materialism? Jeffrey Wang has many years of experience working in fashion making him believe that people are already willing to sacrifice everything in pursuit of this particular goal. The artist’s work makes use of traditional Chinese stories and such modern expressive methods as advertisements and illustrations to establish a dialogue between brands present at the display area and fashionable young men and women, making the piecefunny and satirical.
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