twelve watch store相信「時間不只是循環，而是一種生活態度。」12這個數字與現代人的生活緊密連結，它不但是12 生肖、12 星座、12 個月、也是一天從12點開始到12點結束。Twelve店內精美獨特的產品，希望讓馬不停蹄的現代人，能夠多多欣賞「時間」，體會生活中的各種美好。
Artist I-Chen Kuo’s work is derived from strong emotions and intuition, which through a verse-like repetition of silent images, tightly binds memories to time. Besides exploring his own inner emotions, Kuo also beckons his viewers to experience them.
The swing of the device in Metronome, combined with the tick-tocks from within the store, causes the viewer to consciously notice the passage of time as well as the loss of track of time. Introduction, in which sheets of paper are blown away by the ocean breeze, also gives the viewer a sense of loss and regret; the sheets represent the things in life that cannot be expressed in words and instead have slipped away.
twelve watch store believes “time is not just a cycle, but an attitude to life.” The number 12 is a huge component of the modern man’s life: there are 12 zodiac and horoscope signs; 12 months; 12 marks the beginning and end of each day. The store showcases beautiful and unique products, hoping that the ever-busy person can stop and admire “time,” and experience the various wonders of life.