>關於粉樂町

一年一度的粉樂町,在酷暑當中挑戰極限,熱情加上窒熱的天氣,粉樂町展現的城市氣息就是席捲而來的熱力,而我們,穿梭在店家與藝術家之間的溝通和對話沒有間斷,往返在場域與忙不迭接聽的電話當中神經緊繃,我們透過約莫半年的時間拿捏今年的樣貌,然後「仰望」主題因應而生,繼去年的10:10微笑運動後,透過”仰望”這簡單的身體姿勢,讓可以看見的視野成為廣角,讓浩瀚的寰宇可以對照出自我的渺小,然後在生命當中更加懂得尊重與感恩。


其實,透過展覽傳達一種態度或提醒,是近幾年的操作模式,企業在贊助展覽之外,提出一個更可以想像與理解的想法,替代所謂的策展理念,讓整個過程更親近於人,更能夠體會與了解是最終的用意,粉樂町在決意走出美術館時,就是要用更真切的語言分享美和創意滋味,所以主題很重要,也是企業對環境的關注與提醒,透過展覽的參與,彼此之間有更多的理解與角色,企業的社會關懷發展到最貼近生活的層面,所謂藝術的門檻與企業集團的成見印象,透過展覽的成形與細節,深耕到生活的底層與人的內心,這是高難度的挑戰與試煉。


無論環境的種種改變,相信美好的生活才是生命品質的保證,保持樂觀與正向態度才能有健康的心靈免疫系統,生活有盼望生命有美,粉樂町在2010年和所有參與的人分享!


 

 



The annual Very Fun Park challenges the extremes in the scorching summer heat. The passion and searing weather exudes the kind of enthusiasm and ambiance that the Very Fun Park has to offer. Our communications and dialogues with the stores and artists have been incessant, often the nerves become tense when one is rushing between venues or in between frantic phone calls. We have attained the current status quo after approximately six months and the theme of “Looking up” was born. Since last year’s 10:10 Smile Movement, through the simple body gesture of Looking up, we have broadened our perspective and demonstrated how insignificantly small we are in contrast to the immensity of the Universe; in turn we shall learn how to be respectful and thankful in life.

As a matter of fact, to convey a certain attitude or reminder through such an exhibition has been the approach we have adopted over the years. In addition to sponsoring exhibitions, a more imaginative and comprehensible way of thinking is proposed to replace the so-called exhibition organizing ideals, thereby making the process more accessible to people so that they can appreciate and understand the ultimate objective. When Very Fun Park decided to come out of the museum, a more vivid language had be utilized to share the taste of beauty and creativity. Therefore, the theme was extremely important; it was also a reminder to the enterprises about the environment. By partaking in the exhibition, more understanding was created and the social responsibility of the enterprises has been developed. The supposed barrier to art and the prejudiced impressions of enterprises are deep-rooted in people’s hearts through the information and details of the exhibitions and this is an extremely difficult challenge and training.

Regardless of the changing environment, we believe that leading a wonderful life is the only guarantee to the quality of life. By maintaining optimism and a positive attitude, one will be endowed with a healthy spiritual immune system and, as a result, life becomes full of expectations and living becomes beautiful. Very Fun Park intends to share the joy of life with every participant in 2010!




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